Advertising || Chapter - 6 (Civics) Notes and solutions || Integrated Social Science || Ratna Sagar - Class 7

 

Class Notes

Advertising

Chapter - 6 (Civics)

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Advertising Chapter 6 (civics) Cl-7

1. Tick the correct answer.

1.      ___ advertising is mainly done to promote products and services.- c) Commercial

2.      ___ Advertising is so called public service advertising. – b) Social

3.      An important objective of advertising is to___ the demand for the product. – a) Increase

4.      Advertising ____ is a technique to attract the attention of the people. – d) slogans

 

2. Give short answers for the following questions.

1.      What is advertising? What does it seek to convey?

Ans:- Advertising refers to the promotion of goods, services, companies and ideas through a medium, usually by an identified sponsored or agent.

It seeks to convey a specific message about a thing or idea.

 

2.      What are the stages involved in guerrilla promotions?

Ans:- The stages involved in guerilla promotion are:-

a.       Staged encounter in public places.

b.      Giveaway of products such as cars that are covered with brand messages.

c.       Interactive promotion where the viewer can give a respond.

3.      What is political advertising?

Ans:- Political advertising is one of the means by which political parties, candidates and other socially active, groups reached out to people, especially during the time of election.

4.      Why should there be regulations on advertising?

Ans:-There should regulation on advertising so that there is nothing good or bad about advertising as such. There should be effort by the government to protect public interest by regulating the content and the reach of advertising.

3. Give long answers for the following questions.

1.      What is commercial advertising? List the media through which it is done.

Ans:-Commercial advertising is primarily to promote products and services. It cann be done through billboard, printed flyer, magazines, newspaper, T.V channel, web banners etc.

2.      What is social advertising? What kind of messages does it advertise?

Ans:- It is an advertising technique which is used to promote commercial goods and services to inform, educate and motivate the public.

It can include messages of faith, compassion, services, charity towards the needy, health, education etc.

3.      What are the objectives of advertising?

Ans:-The objectives of advertising are:-

                                                                          i.      Communicate information about a particular product, services or band.

                                                                        ii.      Persuade people to buy the product

                                                                      iii.      Keep the organization in public eye.

4.      What are the techniques used by the advertisers to attract customers?

Ans:-

                                                                          i.      Repetition: To make people remember the brand name through repetition.

                                                                        ii.      Bandwagon: Advertiser tries to convince buyers to get on the bandwagon or miss out.

                                                                      iii.      Testimonials: To promote the product through the recommendations of actual users or both.

                                                                      iv.      Pressure: To make people choose quickly and without long consideration.

                                                                        v.      Appeal to Emotion: Appeals to sensibilities are often used by charitable organization.

                                                                      vi.      Association: To associate the product with some desirable images.

                                                                    vii.      Advertising slogans: To attract the attention of the people.

Media and Democracy || Chapter - 5 (Civics) Notes and solutions || Integrated Social Science || Ratna Sagar - Class 7

 

Class Notes

Media and democracy

Chapter- 5 (Civics)

 

A.    Tick the correct answer.

1.      The media promotes __- in public life. -  c) accountability

2.      The media is the principal source of___ and public debate – d) Political information

3.      The media has evolved a set of ___ or ___ for itself. – b) principles, code of conduct

4.      ___ means that one fulfils her or his responsibilities.- c) Accountability

 

B.     Give short answer for the following questions.

 

5.      How does the media protect the democratic interest of the people?

Ans:

i.                    By passing on expert opinion to the public.

ii.                  By explaining people the flaws in the existing system and making it easier for the people to make intelligent decisions about public life.

6.      List four objectives of the media.

Ans:

i.                    Separation of News from opinion.

ii.                  Separation of news and business interest of the newspaper.

iii.                Not to give one-side account of event.

iv.                Give only reports that are based on facts.

v.                  Avoid distortions of news.

 

C.    Give long answers for the following questions.

1.      What is the social responsibility of the media?

Ans:- The social responsibility of the media are:-

i.      To provide an accurate and detailed account of events.

ii.    To provide a forum for people to share their views and ideas.

iii.  To uphold the values of the society.

iv.  To gives priority to the public interest.

2.      ‘Journalist should be able to operate with impartiality’. What do you understand by this statement?

Ans:- This statement means that journalist should operate with autonomy, which means the freedom to act according to one’s conscience and professional judgment. He/she must be accountability in his/her duties. He/she must not be dependent on political parties or business houses. Otherwise their loyalty and accountability will be towards these parties and not towards the public. Which will therefore hampers the media responsibility towards the society.

 

3.      What do you think will be the role of the media in an undemocratic country?

Ans: The role of media in an undemocratic society are as follows:-

i.      The media will be puppets in hands of the government.

ii.    Media would not show the true picture of the happenings.

iii.  There would be corruption.

iv.  The government would live the media for their favors.

v.    The media would create sensationalism and unrest among everyone else’s.

vi.  People may not have the right to express their public.

Natural Vegetation and Wildlife || Chapter - 8 Geography - Notes and solutions || Integrated Social Science || Ratna Sagar - Class 7

 Chapter- 8 ' Geography

Natural Vegetation and wildlife

Water || Chapter - 7 (Geography) Notes and solutions || Integrated Social Science || Ratna Sagar - Class 7

 

Class Notes

Water

Chapter - 7 (Geography)

Chapter 7 (geography) Water

A.    Tick the correct answer.

1.      The total amount of freshwater present on earth is about. – a) 3 per cent

2.      The upper part of the sea wave is called. – b) crest

3.      What is the main cause for the occurrence of tides? – c) gravitational pull

4.      Which of the following is not an important causes for the occurrence of ocean currents?- b) Gravitational Pull

5.      Which of the following is a cold current? – d) Peru current.

 

B.     Write True or False.

1.      True

2.      True

3.      False

4.      False

 

 

C.    Match the columns.

1.      Mozambique current                         d) Indian Ocean

2.      Beguela current                     a) Atlantic Ocean

3.      California current                  b) Pacific ocean

4.      Broad current                                    c) Drift

 

D.    Distinguish between crest and trough, waves and tides, spring and neap tides, current and drift.

 

Crest	Trough
The highest surface of a wave is called the crest	The lowest surface of a wave is called tides
Waves	Tides
Waves are formed in the oceans or seas when the wind and water influences interact with each other.	The alternative rise and fall in the level of sea water is called tides.
Spring tides	Neap tides
When the moon is either new or full and the sun, the moon and the earth are in the same position or line then spring tides occur.	When the sun and moon are  at the rights angles to the earth then neap tides occurs.
Current	Drift
The movement of ocean water in the form of a stream in a definite direction on the ocean surface is called an ocean current.	The forward movement of surface water of the ocean under the influence of prevailing winds is called drifts.

 

 

E.     Give short answers for the following questions.

 

1.      Describe the general distribution of salinity in the ocean.

Ans: The general distribution of salinity in the ocean is that estimately every 1000g of ocean water has 35g of dissolved salt. Thus, the average salinity is 35 per thousand.

 

2.      How do ocean current influence climate in the coastal areas?

Ans: Ocean currents influence the distribution of temperature over the globe. The warm and the cold currents increases or decreases the temperature of the coastal areas.

 

3.      Name the main currents of the Pacific Ocean?

Ans: The main current of the Pacific Ocean are:-

                                                                          i.            Northern Hemisphere

                                                                        ii.            Southern Hemisphere.

4.      What is Tsunami? How does it affect life in the coastal areas?

Ans: Tsunami is Japanese word, which means harbor wave. “Tsu” stands for harbor and “nami” stand for wave.

In the coastal areas, a tsunami may appear as a huge wall of water coming towards the coast. With its tremendous energy, the fast moving waves can crush houses and other structures in the coastal areas.

 

F.     Give long answer for the following questions.

1.      Explain the working of the hydrological cycle with the help of a neatly labeled diagram.

Ans:- Water is continuously moving from the earths’ surface into the atmosphere through evaporation in the form of water vapour and due to the loss of heat in the atmosphere, the process of condensation takes places. Thus, water vapour is converted backed into water drops. This leads to precipitation in the form of rain, snow or sleet. This never ending movement of water is called hydrological cycle or water cycle.

Diagram:- 

 

 

2.      What are the causes for the occurrence of tides and currents?

Ans: The causes for the occurrences of tides and currents can be the gravitational pull of the moon and the sun on the surface of the earth.

 

3.      What do you know about the importance of Tides?

Ans: The importance of Tides are:-

i.                    Tides make some rivers navigable for ocean-going vessels during the high tides.

ii.                  It helps to clear the sediment deposited by rivers on their beds.

iii.                During high tide, the saline sea water is stored in low-lying coastal areas.

iv.                The fishing industry is helped by the rhythm of tides.

v.                  The energy of tides is used to generate electricity.

4.      Write about the main effects of ocean currents. Give example where ever possible.

Ans:

i.                    The warm and the cold currents increase or decrease the temperature of the coastal areas.

ii.                  Warm current increase the moisture-bearing capacity of the wind.

iii.                Mixing of cold and warm currents causes dense fog which hampers navigation.

iv.                Ocean currents help in navigation.

v.                  The fishing ground of the world are- Newfoundland and Japan are rich in Fish.

5.      Why is the ocean water salty?

Ans: The ocean water is salty because of the presence of a large amount of dissolved salt. Where most of it is sodium chloride or common salt.

6.      How do tide helps in trade and fishing?

Ans: Tides makes some river navigable for ocean-going vessels during high tides, so that the depth of water at the mouth of some rivers increases. This helps the ships to reach the ports located on those rivers.

The fishing industry is helped by the rhythm of tides. Since during high tides, fish come near the coast and make it easy for the fisherman.

 

7.      In the coastal areas, the tsunami appears as a huge wall of water- Explain

Ans: In the coastal areas, the tsunami appears as a huge wall of water since tsunami travels at speed of about 500 to 1000km per hour. With its tremendous energy, the fast moving waves can crush the houses and other structures in the coastal areas. Even large object such as ships can be pushed several kilometers inland. Most of the deaths caused by a tsunami are due to drowning.