Class Notes
Advertising
Chapter - 6 (Civics)
Advertising
Chapter 6 (civics) Cl-7
- Tick the correct
answer.
1.
___ advertising is mainly done to
promote products and services.- c) Commercial
2.
___ Advertising is so called public
service advertising. – b) Social
3.
An important objective of advertising is
to___ the demand for the product. – a) Increase
4.
Advertising ____ is a technique to
attract the attention of the people. – d) slogans
- Give short answers
for the following questions.
1.
What is advertising? What does it
seek to convey?
Ans:-
Advertising refers to the promotion of goods, services, companies and ideas
through a medium, usually by an identified sponsored or agent.
It
seeks to convey a specific message about a thing or idea.
2.
What are the stages involved in
guerrilla promotions?
Ans:-
The stages involved in guerilla promotion are:-
a.
Staged encounter in public places.
b.
Giveaway of products such as cars that
are covered with brand messages.
c. Interactive promotion where the viewer can give a respond.
3.
What is political advertising?
Ans:-
Political advertising is one of the means by which political parties,
candidates and other socially active, groups reached out to people, especially
during the time of election.
4.
Why should there be regulations on
advertising?
Ans:-There
should regulation on advertising so that there is nothing good or bad about
advertising as such. There should be effort by the government to protect public
interest by regulating the content and the reach of advertising.
- Give long answers
for the following questions.
1.
What is commercial advertising?
List the media through which it is done.
Ans:-Commercial
advertising is primarily to promote products and services. It cann be done
through billboard, printed flyer, magazines, newspaper, T.V channel, web
banners etc.
2.
What is social advertising? What
kind of messages does it advertise?
Ans:-
It is an advertising technique which is used to promote commercial goods and
services to inform, educate and motivate the public.
It
can include messages of faith, compassion, services, charity towards the needy,
health, education etc.
3.
What are the objectives of
advertising?
Ans:-The
objectives of advertising are:-
i.
Communicate information about a
particular product, services or band.
ii.
Persuade people to buy the product
iii.
Keep the organization in public eye.
4.
What are the techniques used by the
advertisers to attract customers?
Ans:-
i.
Repetition: To make people remember the
brand name through repetition.
ii.
Bandwagon: Advertiser tries to convince
buyers to get on the bandwagon or miss out.
iii.
Testimonials: To promote the product
through the recommendations of actual users or both.
iv.
Pressure: To make people choose quickly
and without long consideration.
v.
Appeal to Emotion: Appeals to
sensibilities are often used by charitable organization.
vi.
Association: To associate the product
with some desirable images.
vii.
Advertising slogans: To attract the
attention of the people.
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